Real Estate Search: Kayyah International Realty Partners Group

Mapping Frenzy Takes Market By Storm

Mapping of homes on an interactive website powered by real property data is one of the hottest features to hit the real estate market since the introduction of the 360 virtual tour more than ten years ago. Many firms jumped on the me-too IDX bandwagon when the National Association of REALTORS (NAR) blessed the practice six years ago. But a lot of the maps agents and brokers have had to put up with look like they got designed with a chain saw.

Then VOWs came along and brokers started to lock up data thinking that once customers would register, they'd capture more leads. (BUZZER sound goes here). WRONG ANSWER. What brokers forgot to realize is that next time home buyers could easily click their browser's BACK button then find a broker that still offered the MLS data on their IDX for free.

Voyager's creative staff includes a few seasoned REALTORSŽ and mortgage professionals who thought that it was time to shake up the IDX a bit and develop a whole new set of map based tools that were clean, hip, up to date, and created the "visitor stickiness" that turns visitors into leads, and leads convert to sales. Voyager has achieved this with the Summer 2008 release of SuperIDX 2.0.

If you'd like to see a sneak peak at the future of web-based MLS searching tools, or if you'd like to get a quote on having a brand new broker website built around one of our new IDX modules, call us at (505) 474-3194, or click here to contact us.